its scientific background and veterinary links, there was a natural progression for Medpet
to move into providing medicines and supplements for birds other than racing pigeons, such
as cage birds. The next natural progression was to formulate products for dogs and
cats, and companion animals generally.
With a focus on quality and simultaneously, affordability
(especially in the more structured and regulated market for companion
animals), Medpet soon became a popular choice with South African
veterinarians treating the mainstream market of dogs and cats.
Where possible, generic-type products were developed with a few changes
that were aimed at delivering better value whilst actually improving
the product in one way or another, for example palatability, efficacy,
The profile of Medpet was raised substantially in 2000 with the launch of the broad spectrum de-wormer MEDIWORM for DOGS (Reg. no. G2767 Act 36 of 1947),
in which SABS GLP trials confirmed 100% efficacy against Tapeworm and
95% efficacy against Hookworm and Roundworm. A novel idea with
this product was incorporating beef biltong flavouring - giving an
insight to the South African identity of Medpet. (For our foreign
customers, biltong is a traditional South African snack of dried meat,
and is guaranteed to be gobbled up in a flash by any nearby dog you
happen to drop a piece of yours on the ground.)
Later on, MEDIWORM for CATS (Reg. no. G3247 Act 36 of 1947) was developed with two notable differences to most other feline anthelmintic products on the market at the time:
1) A dosage size of 1 tablet per 5kg of bodymass (at the time 1 tablet
per 4kg of bodymass was the norm, and yet our field research suggested
that many vets were seeing a good number of cats that weighed between
4kg & 5kg), and
2) The inclusion of catnip flavouring; cats are seldom willing patients
in receiving a tablet, and the catnip sparks sufficient interest to
make this tricky task a little easier for vets and pet owners.
Continuing on the de-wormer theme, MEDIWORM for LARGE DOGS (Reg. no. G3331 Act 36 of 1947) was
launched a few years later. It still contained the biltong
flavouring, but the higher levels of the actives allowed for a dosage
of 1 tablet per 40kg of bodymass - hence making it far easier to dose a
large dog with 1 tablet instead of 4 tablets, and bringing with it an
additional cost advantage (when Medpet already considered the regular
Mediworm for Dogs to be the best-value product on the market).
Another product that was a showcase for the kind of quality that company
was capable of developing was the trio of DOXYDOG products (Reg. nos. G2688, G2636, and G2637 Act 36 of 1947),
the oral sugar-coated Doxycycline-based tablets for dogs in strengths
of 50mg, 100mg, and 300mg respectively. The sugar coating
dramatically improves palatability of the Doxycycline and helps to
prevent vomiting when dosing the dogs. DOXYSYRUP (Reg. no. G2235 Act 36 of 1947) for dogs and cats was also developed, to enable vets to dose cats and smaller patients.
ARTHRIMED (Reg. no. V16297 Act 36 of 1947) is
another flagship product of Medpet's. This one is a little
different to many of the other companion animal products in Medpet's
range in that it is not necessarily cheaper than most other competitive
products; however the costly natural active ingredients that are
imported were chosen on specifics, quality, and with the belief that
these would be the most effective in aiding joint pain and
inflammation. Medpet has many customers who are very loyal to the
Arthrimed brand, giving first-hand examples of the difference they say
it has made in their dog's life.
Medpet's OROVET, the oral
rinse containing Chlorhexidine (for dogs and cats) was developed by a
veterinarian with a special interest, and vast experience, in
veterinary dentistry and oral hygiene in dogs and cats.
The products mentioned above will only be seen in Veterinary Practices
or Vet Shops, but Medpet has many other well-known products that might
be seen in both pet shops and vet practices. Examples of some of
these quality products are:
- MEDIMUNE (Reg. no. V17459 Act 36 of 1947) tablets
for dogs and cats; an original formulation and potent immune activator
aiding the immune system of dogs and cats. Containing Beta-Glucan.
- HEPAVET (Reg. no. V10959 Act 36 of 1947) tablets for dogs; our vitamin supplement for the liver.
- FLY REPEL (Reg. no. G3048 Act 36 of 1947) for
dogs; wipe-on fly repellant that kills ticks and repels flies. A
well known South African vet has also written about his experiences
with the product having an additional lethal effect on fleas.
- TEA TREE OIL SHAMPOO for dogs.
- BIO-VITA (Reg. no. V10691 Act 36 of 1947) and MEDICOTE (Reg. no. G17412 Act 36 of 1947); products that assist with skin and coat conditions.
- AIR REPAIR,
a product we would be inclined to call revolutionary; as opposed to
masking a bad odour with another smell, this product binds to the odour
molecule and neutralises it, and is environmentally friendly.
- Given our solid reputation in the companion
animal industry, Medpet has also been asked to market products
developed by other companies. The American FDA-approved RX FOR FLEAS / FLEABUSTERS
is one example; this safe product is used on floors, carpets, mats, and
furniture where it is unique in that it is effective against in
destroying fleas eggs and the larval stages of fleas (unlike other
products) and therefore ideal for flea control in a home or area.
PET ASSIST (Reg. no. V16554 Act 36 of 1947) is a digestive aid with enzymes and probiotics for dogs with digestive stress or constantly loose stools; PET-CALM (Reg. no. V10853 Act 36 of 1947) is a natural supplement for pets with a nervous disposition; and there are no prizes for guessing what FART-EZE (Reg. no. V12906 Act 36 of 1947) is used for, but it works well in reducing the odour and quantity of a dog's flatulence problems. ESBILAC (Reg. no. V14289 Act 36 of 1947) is
imported from the USA as the ultimate quality milk replacer for puppies
and other young animals, and is widely used in South Africa by breeders
(such as lion parks and zoos) of carnivores and exotic animals on young cubs.
The above are just a few examples. Medpet has an extensive range of products,
some of which can proudly claim to be unique or original formulations for their intended
species. New development continues on an ongoing basis.